The hottest construction machinery has not broken

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The severe winter of construction machinery has not passed: it takes time to break the ice and adjust to changes

after ten years of rapid development, China's construction machinery industry has entered a development stage of slow-moving adjustment since 2012. According to the statistics of China Construction Machinery Industry Association over the years, in 2012, the annual sales revenue of 86 enterprises decreased by 8.16% year-on-year, and the total profit decreased by 35%, actively promoting the application of ceramic aluminum new materials in automobile lightweight Exchange and cooperation in aerospace and ordnance industries 44%, the sales profit margin decreased from 10.78% in 2010 to 5.9%; In 2013, 93 enterprises ranked in the middle or upper middle class may become the preferred product industry for buyers. Compared with the previous year, the sales revenue decreased by 11.74%, the total profit decreased by 32.56%, and the decline in profitability was much greater than the sales revenue. Up to now, there is still no obvious sign of reversal in the construction machinery industry, and it is more and more difficult for enterprises to develop and operate

in the face of such a development situation, some enterprises are waiting for the market to stabilize and recover, some enterprises are pessimistic, and some enterprises are adjusting their development strategies. Facing the continuous severe winter in the industry, enterprises still face many challenges in how to break the ice

the nationwide excavator sales data in December of last year was released on January 8, with the monthly sales down by 35% year-on-year to 5625 sets; Last year, the annual sales volume decreased by 19% year-on-year to 92583 sets

among all product categories, the sales situation of medium-sized excavators (13~30 tons) is still the most bleak, with a year-on-year decrease of 29% in 2014; The sales of small excavators (less than 13 tons) fell by 12% year-on-year, and the sales of large excavators (more than 30 tons) fell by 9% year-on-year

according to relevant insiders, the performance difference is mainly due to the sluggish new construction of real estate (the new construction area of real estate decreased by 9% year-on-year from January to November 2014). According to the current situation, it is expected that there will be no significant improvement in the short term, and the annual excavator sales this year are likely to continue to decline

another major disadvantage faced by excavator enterprises is the insufficient utilization of installed machinery in the market. Komatsu worked 142 hours in the Chinese market in December 2014, a year-on-year decrease of 12%. This is consistent with the feedback that the overdue rate is about 20%~30% revealed in recent surveys of some dealers. Dealers also believe that the pressure from the second machinery trade has increased, so they are cautious about the sales prospect of excavators in 2015

as for bulldozers, according to industry data, the 12 major bulldozer manufacturers sold 504 bulldozers in December last year, an increase of 28.57% month on month compared with November, stopping the downward trend for four consecutive months; Compared with the same period in 2013, there was a decrease of 211 sets, or 29.51%. In the whole year, 7712 sets were sold, a year-on-year decrease of 1800 sets, or 18.92%. In December, a total of 168 bulldozers were exported, a year-on-year decrease of 224, or 57.14%, the largest decline in a single month of the year; In the whole year, 2602 sets were exported in total, a year-on-year decrease of 679 sets, a decrease of 20.69%

in December last year, the domestic market performance of bulldozers was stable, the overseas market continued to be depressed, the medium and large horsepower slowly recovered, and the small horsepower did not improve. The monthly and cumulative sales decline remained high, and the sales decline of the whole industry will continue

in terms of road rollers, in December last year, 22 enterprises in the industry sold 881 road rollers, a month on month decrease of 31, or 3.4%; Year on year decrease of 94 sets, or 9.6%. Last year, the roller ended smoothly, just as the insiders had expected. In 2014, the industry sold 14270 road rollers, a year-on-year decrease of 1456, or 9.3%

As we need to serve all industries

in 2014, the industry exported 2979 road rollers, a year-on-year decrease of 416, or 12.3%, and the export decline exceeded the industry average. In recent years, all enterprises in the industry have been affected by the continuous downturn in the domestic market and have high hopes for the overseas market, but their final performance is not satisfactory

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